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Constructing the first customer reference to support the growth of a start‐up software technology company
Ruokolainen, Jari, (2008)
Gear-up your software start-up company by the first reference customer-nomothetic research study in the Thai software industry
Ruokolainen, Jari, (2005)
The factors of making the first successful customer reference to leverage the business of start-up software company - multiple case study in Thai software industry
Ruokolainen, Jari, (2004)