Constructing Brands from the Outside? Brand Channels, Cyclical Clusters and Global Circuits

Despite overstated claims of their â€˜globalâ€™ homogeneity, ubiquity and contribution to â€˜flatteningâ€™ spatial differences, the geographies of brands and branding actually do matter. This vibrant collection provides a comprehensive reference point for the emergent area of brand and branding geographies in a multi-disciplinary and international context.

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Authors:	Power, Dominic ; Jansson, Johan
Published in:	Brands and Branding Geographies.
Subject:	Business and Management \| Development Studies \| Economics and Finance \| Environment \| Geography \| Social Policy and Sociology \| Urban and Regional Studies

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Extent:	application/pdf
Type of publication:	Article
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10011172873