Constructing business-to-business marketing models that overcome the limitations in variable-based and case-based research paradigms
Arch G. Woodside
| Year of publication: |
2015
|
|---|---|
| Authors: | Woodside, Arch G. |
| Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1051-712X, ZDB-ID 1121779-0. - Vol. 22.2015, 1/2, p. 95-110
|
| Subject: | algorithms | business-to-business marketing | recipes | statistical hypotheses testing | theory | B-to-B-Marketing | Business-to-business marketing | Theorie | Theory | Lieferantenmanagement | Supplier relationship management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011304033