Constructing generational identity through counterfeit luxury consumption
Sameeullah Khan, Asif Iqbal Fazili and Irfan Bashir
| Year of publication: |
2022
|
|---|---|
| Authors: | Khan, Sameeullah ; Fazili, Asif Iqbal ; Bashir, Irfan |
| Published in: |
The journal of product & brand management. - Bingley : Emerald, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 31.2022, 3, p. 415-437
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| Subject: | Counterfeiting | Generational cohorts | Generational identity | Luxury branding | Millennials | Social identity | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Produktpiraterie | Product counterfeiting | Generationengerechtigkeit | Intergenerational equity | Markenimage | Brand image | Persönlichkeitspsychologie | Personality psychology | Altersgruppe | Age group | Markenführung | Brand management | Markenartikel | Brand | Kohortenanalyse | Cohort analysis |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JPBM-09-2020-3071 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013164362