Constructing identities in Indian networks : discourses of marketing management in inter-organizational relationships
Nick Ellis; Michel Rod; Tim Beal; Val Lindsay
| Year of publication: |
2012
|
|---|---|
| Authors: | Ellis, Nick ; Rod, Michel ; Beal, Tim ; Lindsay, Val |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 41.2012, 3, p. 402-412
|
| Subject: | Unternehmensnetzwerk | Business network | Beziehungsmarketing | Relationship marketing | Arbeitspsychologie | Organizational psychology | Kulturelle Identität | Cultural identity | Verhalten in Organisationen | Organizational behaviour | Indien | India |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009546640