Constructing luxury brands: exploring the role of consumer discourse
| Year of publication: |
2013
|
|---|---|
| Authors: | Roper, Stuart ; Caruana, Robert ; Medway, Dominic ; Murphy, Phil |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 47.2013, 3 (29.3.), p. 375-400
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