Constructive Cynicism - Not all highly touted new management practices warrant adoption.
| Year of publication: |
2006
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|---|---|
| Authors: | Keiningham, Timothy L. ; Vavra, Terry G. ; Aksoy, Lerzan |
| Published in: |
Marketing management : a quarterly business management publication of the American Marketing Association. - Chicago, Ill : AMA, ISSN 1061-3846, ZDB-ID 12018028. - Vol. 15.2006, 6, p. 29-36
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