Consumer Acceptance of a New Traceability Technology: A Discrete Choice Application to Ontario Ginseng
Year of publication: |
2013
|
---|---|
Authors: | Lilavanichakul, Apichaya ; Boecker, Andreas |
Published in: |
International Food and Agribusiness Management Review. - International Food and Agribusiness Management Association - IFAMA. - Vol. 16.2013, 4
|
Publisher: |
International Food and Agribusiness Management Association - IFAMA |
Subject: | traceability | quality assurance | new technology acceptance | branding | discrete choice | Agribusiness | Institutional and Behavioral Economics | Marketing | Production Economics | Risk and Uncertainty |
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