Consumer acceptance of online complaint forms : an integration of TPB, TAM and values perspective
Year of publication: |
December 2016
|
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Authors: | Chin, Yang-chieh |
Published in: |
Business and Economic Research : BER. - Las Vegas, Nev. : Macrothink Institute, ISSN 2162-4860, ZDB-ID 2640826-0. - Vol. 6.2016, 2, p. 265-279
|
Subject: | Online Complaint Form | Perceived Value | The Theory of Planned Behavior | The Technology Acceptance Model | Innovationsakzeptanz | Innovation adoption | Konsumentenverhalten | Consumer behaviour | Beschwerdemanagement | Complaint management | Verbrauchereinstellung | Consumer attitudes | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Kundenwert | Customer value |
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