Consumer acculturation in the age of globalization : a study of first-generation Indian immigrants in the United States
Anil Mathur
| Year of publication: |
2012
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|---|---|
| Authors: | Mathur, Anil |
| Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285-X. - Vol. 24.2012, 5, p. 372-384
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| Subject: | consumer acculturation | first-generation Indian immigrants | overacculturation | hyperidentification | USA | United States | Konsumentenverhalten | Consumer behaviour | Indien | India | Soziale Integration | Social integration | Globalisierung | Globalization | Inder | Indians | Migranten | Migrants | Arbeitsmigranten | Migrant workers |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009778693