Consumer-activity identification : identifying antecedents and outcomes
Matthew A. Hawkins, Anastasia Thyroff and Alexandra S. Rome
| Year of publication: |
2024
|
|---|---|
| Authors: | Hawkins, Matthew A. ; Thyroff, Anastasia E. ; Rome, Alexandra S. |
| Published in: |
Journal of strategic marketing. - London : Routledge, ISSN 1466-4488, ZDB-ID 2020800-5. - Vol. 32.2024, 5, p. 606-621
|
| Subject: | activity relationship | brand loyalty | brand relationship continuance | Consumer-activity identification | consumer-brand identification | identity | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Markentreue | Brand loyalty | Persönlichkeitspsychologie | Personality psychology | Markenführung | Brand management | Markenartikel | Brand | Markenimage | Brand image | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0965254X.2023.2280978 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014553344