Consumer adoption of green products : modeling the enablers
Vishnu Nath; Rupesh Kumar; Rajat Agrawal; Aditya Gautam; Vinay Sharma
| Year of publication: |
2013
|
|---|---|
| Authors: | Nath, Vishnu ; Kumar, Rupesh ; Agrawal, Rajat ; Gautam, Aditya ; Sharma, Vinay |
| Published in: |
Global business review. - New Delhi [u.a.] : Sage, ISSN 0972-1509, ZDB-ID 2004354-5. - Vol. 14.2013, 3, p. 453-470
|
| Subject: | Green marketing | sustainability | Green consumerism | environmentalism | interpretive structural modelling | environmental strategy | Öko-Produkt | Sustainable product | Öko-Marketing | Konsumentenverhalten | Consumer behaviour | Umweltbewusstsein | Environmental consciousness | Nachhaltigkeit | Sustainability | Umweltmanagement | Environmental management | Nachhaltige Entwicklung | Sustainable development |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010230052