Consumer adoption of mobile internet services : an exploratory study
Pingjun Jiang
| Year of publication: |
2009
|
|---|---|
| Authors: | Jiang, Pingjun |
| Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 15.2009, 3, p. 418-454
|
| Subject: | Mobile Business | Mobile business | Zahlungsbereitschaftsanalyse | Willingness to pay | Dienstleistungsqualität | Service quality | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003903812