Consumer adoption of social networking sites : implications for theory and practice
Carlota Lorenzo-Romero, Efthymios Constantinides and María-del-Carmen Alarcón-del-Amo
| Year of publication: |
2011
|
|---|---|
| Authors: | Lorenzo-Romero, Carlota ; Constantinides, Efthymios ; Alarcón-del-Amo, María-del-Carmen |
| Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7122, ZDB-ID 2551662-0. - Vol. 5.2011, 2/3, p. 170-188
|
| Subject: | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Innovationsdiffusion | Innovation diffusion | Innovationsakzeptanz | Innovation adoption | Niederlande | Netherlands |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009389590