Consumer adoption of virtual stores in Korea : focusing on the role of trust and playfulness
Sang Hyun Oh; Yong Man Kim; Chong Whan Lee and Gyu Yeol Shim; Min Sook Park ...
| Year of publication: |
2009
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|---|---|
| Authors: | Oh, Sang Hyun ; Gim, Yong man ; Lee, Chong Whan ; Shim, Gyu Yeol ; Park, Min Sook |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 26.2009, 7, p. 652-668
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| Subject: | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour | Informationsversorgung | Information provision | Innovationsakzeptanz | Innovation adoption |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003874131