Consumer advertising as a signal of employer attractiveness
Sara Rosengren; Niklas Bondesson
| Year of publication: |
2014
|
|---|---|
| Authors: | Rosengren, Sara ; Bondesson, Niklas |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 33.2014, 2, p. 253-269
|
| Subject: | Personalmarketing | HR marketing | Werbung | Advertising | Kreativität | Creativity | Werbewirkung | Advertising effects | Markenimage | Brand image | Multivariate Analyse | Multivariate analysis |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010362921