Consumer affinity and an extended view of the spillover effects of attitudes toward a cross‑border‑acquisition event
Tiebing Shi, Han Yu, Chi Lo Lim
| Year of publication: |
2021
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|---|---|
| Authors: | Shi, Tiebing ; Yu, Han ; Lim, Chi Lo |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1479-1803, ZDB-ID 2039460-3. - Vol. 28.2021, 6, p. 596-608
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| Subject: | Cross-border-acquisition | Consumer ethnocentric tendencies | Consumer affinity | Spillover effects of attitudes toward a CBA event | Post-CBA attitudes toward foreign competing brands | Konsumentenverhalten | Consumer behaviour | Spillover-Effekt | Spillover effect | Markenimage | Brand image | Herkunftsbezeichnung | Designation of origin | Meinung | Opinion | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41262-021-00246-6 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012792875