Consumer affinity for foreign countries: Construct development, buying behavior consequences and animosity contrasts

Our purpose is to extend affinity theory in construct domain, scale development, model testing and by discerning affinity and animosity.

Year of publication:	2014
Authors:	Nes, Erik Bertin ; Yelkur, Rama ; Silkoset, Ragnhild
Published in:	International Business Review. - Elsevier, ISSN 0969-5931. - Vol. 23.2014, 4, p. 774-784
Publisher:	Elsevier
Subject:	Animosity \| Appraisals \| Buying behavior \| Consumer affinity \| Country of origin \| International management \| Micro image

Type of publication:	Article
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10010785185