Consumer and brand value formation, value creation and co-creation in social media brand communities
Magdalena Marchowska-Raza and Jennifer Rowley
| Year of publication: |
2024
|
|---|---|
| Authors: | Marchowska-Raza, Magdalena ; Rowley, Jennifer |
| Published in: |
The journal of product & brand management. - Bingley : Emerald, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 33.2024, 4, p. 477-492
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| Subject: | Brand communities | Brand value | Co-creation | Consumer value | Cosmetics sector | Netnography | Social media | Value co-creation | Value creation | Value formation | Social Web | Social web | Betriebliche Wertschöpfung | Kundenintegration | Customer integration | Markenführung | Brand management | Kundenwert | Customer value | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JPBM-01-2023-4299 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015165144