Consumer attitudes revisited : a review of attitude theory in marketing research
Evmorfia Argyriou and T. C. Melewar
| Year of publication: |
2011
|
|---|---|
| Authors: | Argyriou, Evmorfia ; Melewar, T. C. |
| Published in: |
International journal of management reviews : IJMR. - Oxford : Blackwell Publ., ISSN 1460-8545, ZDB-ID 1484131-9. - Vol. 13.2011, 4, p. 431-451
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Kognition | Cognition | Emotion | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009388174