Consumer attitudes to utility products: a consumer behaviour perspective
| Year of publication: |
2002
|
|---|---|
| Authors: | Watson, Anna ; Viney, Howard ; Schomaker, Patrick |
| Published in: |
Marketing Intelligence & Planning. - Emerald Group Publishing Limited, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 20.2002, 7, p. 394-404
|
| Publisher: |
Emerald Group Publishing Limited |
| Subject: | Utilities | Consumer behaviour | Electricity industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | research-article |
| Language: | English |
| Other identifiers: | 10.1108/02634500210450837 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10014945845