Consumer attitudes towards ambush marketing
Geoff Dickson; Michael Naylor; Sean Phelps
| Year of publication: |
2015
|
|---|---|
| Authors: | Dickson, Geoff ; Naylor, Michael ; Phelps, Sean |
| Published in: |
Sport management review. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1441-3523, ZDB-ID 2105257-8. - Vol. 18.2015, 2, p. 280-290
|
| Subject: | Sponsorship | Ambush marketing | Major events | Consumer attitudes | Konsumentenverhalten | Consumer behaviour | Sponsoring | Guerilla-Marketing | Guerilla marketing | Sportmarketing | Sports marketing | Sportveranstaltung | Sport event | Marketingmanagement | Marketing management | Großveranstaltung | Big event |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011333338