Consumer attitudes towards brand extensions of designer-labels and mass-market labels in Hong Kong/ Shuk-Ching Liu and Tsan-Ming Choi
| Year of publication: |
2009
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|---|---|
| Authors: | Liu, Shuk-ching ; Choi, Tsan-ming |
| Published in: |
Journal of fashion marketing and management. - Bradford : Emerald Group Publ., ISSN 1361-2026, ZDB-ID 2144075X. - Vol. 13.2009, 4, p. 527-540
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| Type of publication: | Article |
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| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009868520