Consumer attitudes towards firms' marketing activities : the implications for marketing communications strategies
Hyokjin Kwak; Howard Forman; George M. Zinkhan
| Year of publication: |
2009
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|---|---|
| Authors: | Kwak, Hyokjin ; Forman, Howard ; Zinkhan, George M. |
| Published in: |
International journal of internet marketing and advertising : IJIMA. - Olney, Bucks. : Inderscience Enterprises, ISSN 1477-5212, ZDB-ID 2151676-5. - Vol. 5.2009, 3, p. 131-144
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| Subject: | Marketingmanagement | Marketing management | Fernsehwerbung | Television advertising | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour | Vergleich | Comparison | Südkorea | South Korea | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003877198