Consumer-based brand equity : does Country of Origin (COO) matter to Generation Z consumers?
Rajesh Sharma
| Year of publication: |
2019
|
|---|---|
| Authors: | Sharma, Rajesh |
| Published in: |
South Asian journal of management : SAJM. - Hyderabad : AMDISA, ISSN 0971-5428, ZDB-ID 2446149-0. - Vol. 26.2019, 1, p. 136-150
|
| Subject: | Brand Equity | Brand Loyalty | Country of Origin (COO) | Generation Z | Perceived Quality | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Herkunftsbezeichnung | Designation of origin | Markentreue | Brand loyalty |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012101812