Consumer-based brand equity of a private-label brand : measuring and examining determinants
Tulay Girard, Paul Trapp, Musa Pinar, Tanses Gulsoy, and Thomas E. Boyt
| Year of publication: |
2017
|
|---|---|
| Authors: | Girard, Tulay ; Trapp, Paul ; Pinar, Musa ; Gulsoy, Tanses ; Boyt, Thomas E. |
| Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 25.2017, 1, p. 39-56
|
| Subject: | Wal-Mart Stores | Handelsmarke | Store brand | Markenführung | Brand management | Einzelhandel | Retail trade | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10696679.2016.1236662 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011654467