Consumer behavior : a strategic approach
Henry Assael
| Year of publication: |
c2004
|
|---|---|
| Authors: | Assael, Henry |
| Publisher: |
Boston, Mass. [u.a.] : Houghton Mifflin |
| Subject: | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research | Marketing | Verbraucherverhalten |
| Description of contents: | Table of Contents [gbv.de] ; Description [loc.gov] |
| Extent: | XXIII, 631 S Ill., graph. Darst 27 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Glossar enthalten ; Glossary included |
| Language: | English |
| Notes: | Includes bibliographical references and indexes |
| ISBN: | 0-618-22215-4 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001848623