Consumer behavior : a strategic approach
Henry Assael
| Year of publication: |
2004
|
|---|---|
| Authors: | Assael, Henry |
| Publisher: |
Boston [u.a.] : Houghton Mifflin |
| Subject: | Verbraucherverhalten | Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXIII, 631 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-618-22215-4 |
| Source: |
Persistent link: https://www.econbiz.de/10004396897