CONSUMER BEHAVIOR AND ENTERPRISE AGILITY – A MODEL OF THE SURVEYED INDICATORS

Enhancing the agility of the response to market demands is one of the most desirable qualities for the management of today’s enterprise, which is facing an unstable environment, with abrupt, frequent and unpredictable changes. The paper proposes a model o

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Year of publication:	2009
Authors:	Rodica, BOIER
Published in:	Annals of Faculty of Economics. - Facultatea de Ştiinţe Economice. - Vol. 4.2009, 1, p. 600-603
Publisher:	Facultatea de Ştiinţe Economice
Subject:	Agile enterprise \| customer value \| marketing research \| brand image \| customer preferences \| buyer risk \| customer attitude \| buying intentions \| post-purchase satisfaction

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Extent:	application/pdf
Type of publication:	Article
Language:	English
Classification:	M - Business Administration and Business Economics; Marketing; Accounting
Source:	RePEc - Research Papers in Economics

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