Consumer behavior and managerial decision making
Frank R. Kardes
| Year of publication: |
2002 ; 2. ed., internat. ed.
|
|---|---|
| Authors: | Kardes, Frank R. |
| Publisher: |
Upper Saddle River, NJ : Pearson-Prentice Hall |
| Subject: | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Entscheidung | Decision | Management | Verbraucherverhalten | Entscheidungsprozess |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XVIII, 457 S Ill., graph. Darst 25 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and indexes. - Previous ed.: Harlow : Addison-Wesley, 1999 Literaturverz. S. 417 - 439 |
| ISBN: | 0-13-122795-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001820868