Consumer behavior and managerial decision making
Frank R. Kardes
| Year of publication: |
1999
|
|---|---|
| Authors: | Kardes, Frank R. |
| Publisher: |
Reading, Mass. [u.a.] : Addison-Wesley |
| Subject: | Verbraucherverhalten | Kaufentscheidung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XX, 505 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-321-00199-0 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004378210