Consumer behavior and marketing strategy
J. Paul Peter ; Jerry C. Olson
| Year of publication: |
2007 ; 8. ed., international ed. 2008
|
|---|---|
| Authors: | Peter, Jerome Paul ; Olson, Jerry C. |
| Publisher: |
Boston, Mass. [u.a.] : McGraw-Hill/Irwin |
| Subject: | Consumer behavior | Marketing | Verbraucherverhalten | Strategisches Management |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXI, 555 S. : Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-07-125935-4 ; 0-07-125935-X |
| Classification: | Marketing ; Unternehmensführung |
| Source: |
Persistent link: https://www.econbiz.de/10004881226