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Behavioral science foundations of consumer behavior
Cohen, Joel Benjamin, (1972)
Modern marketing research : a behavioral science approach
Schreier, Fred T., (1963)
Microeconomics and human behavior : toward a new synthesis of economics and psychology
Alhadeff, David A., (1982)
Consumer behavior and the behavioral sciences : theories and applications
Britt, Steuart Henderson, (1966)
The spenders
Britt, Steuart Henderson, (1960)
Measuring advertising effectiveness
Lucas, Darrell Blaine, (1963)