Consumer behavior and the behavioral sciences : theories and applications
ed. by Steuart Henderson Britt
| Year of publication: |
1966
|
|---|---|
| Other Persons: | Britt, Steuart Henderson (contributor) ; Britt, Steuart Henderson (ed.) |
| Publisher: |
New York [u.a.] : Wiley |
| Subject: | Marktpsychologie | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Verhalten | Behaviour | Verhaltensökonomik | Behavioral economics | Verbraucherverhalten | Verhaltenswissenschaften |
| Extent: | XXXII, 592 S graph. Darst |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung |
| Language: | English |
| Notes: | Literaturverz. S. 585 - 587 |
| ISBN: | 0-471-10480-9 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10000037689