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From Carl Menger’s Theory of Goodsto an Evolutionary Approach toConsumer Behaviour
Ruprecht, Wilhelm, (2005)
Consumer behavior and the behavioral sciences : theories and applications
Britt, Steuart Henderson, (1966)
Consumer theory
Green, Harold A. John, (1976)
Marketing management : operating, strategic, and administrative
Howard, John Arnold, (1973)
The theory of buyer behavior
Howard, John Arnold, (1969)
Marketing theory
Howard, John Arnold, (1968)