Consumer behavior : basic findings and management implications
Gerald Zaltman ; Melanie Wallendorf
| Year of publication: |
1979 ; 1. [Dr.]
|
|---|---|
| Authors: | Zaltman, Gerald ; Wallendorf, Melanie |
| Publisher: |
New York [u.a.] : Wiley |
| Subject: | Verbraucherverhalten |
| Extent: | XIV, 567 S. : Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| ISBN: | 0-471-98126-5 |
| Source: |
Persistent link: https://www.econbiz.de/10004763373