Consumer behavior : buying, having, and being
Michael R. Solomon
| Year of publication: |
2009 ; 8. ed., internat. ed.
|
|---|---|
| Authors: | Solomon, Michael R. |
| Publisher: |
Upper Saddle River, NJ [u.a.] : Pearson Prentice Hall |
| Subject: | Konsumentenverhalten | Consumer behaviour | Verbraucherverhalten |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 720 S. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Literaturangaben Consumers rule -- Perception -- Learning and memory -- Motivation and values -- The self -- Personality and lifestyles -- Attitudes -- Attitude change and interactive communications -- Individual decision making -- Buying and disposing -- Group influence and opinion leadership -- Organizational and household decision making -- Income and social class -- Ethnic, racial, and religious subculters -- Age subcultures -- Cultural influences on consumer behavior -- Global consumer culture |
| ISBN: | 0-13-601596-4 ; 978-0-13-601596-3 ; 0-13-515336-0 ; 978-0-13-515336-9 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003676995