Consumer behavior : buying, having, and being
Michael R. Solomon
| Year of publication: |
2009 ; 8. ed., Pearson internat. ed.
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|---|---|
| Authors: | Solomon, Michael R. |
| Publisher: |
Upper Saddle River, NJ : Pearson Prentice Hall, Pearson Education Internat. |
| Subject: | Consumer behavior | Market surveys | Problems, exercises, etc. | Verbraucherverhalten | Lehrbuch |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 720 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-13-515336-9 ; 0-13-515336-0 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004908302