Consumer behavior : buying, having, and being
Michael R. Solomon
| Year of publication: |
2015 ; 11. ed., global ed.
|
|---|---|
| Authors: | Solomon, Michael R. |
| Publisher: |
Boston, Mass : Pearson, Prentice Hall |
| Subject: | Konsumentenverhalten | Consumer behaviour | Europäische Union | Verbraucherverhalten |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 604 S. zahlr. Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Teilw. mit Internet access card "mymarketinglab" |
| ISBN: | 1-292-01741-4 ; 978-1-292-01741-9 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010367128