Consumer behavior : buying, having, and being
Michael R. Solomon, Saint Joseph's University
| Year of publication: |
[2018] ; Twelfth edition, global edition
|
|---|---|
| Authors: | Solomon, Michael R. |
| Publisher: |
Boston : Pearson |
| Subject: | Konsumentenverhalten | Consumer behaviour | Verbraucherverhalten |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 623 Seiten Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| ISBN: | 1-292-15310-5 ; 978-1-292-15310-0 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011687317