Consumer behavior change at the base of the pyramid: Bridging the gap between for-profit and social responsibility strategies
| Year of publication: |
2015
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|---|---|
| Authors: | Christensen, Lisa Jones ; Siemsen, Enno ; Balasubramanian, Sridhar |
| Published in: |
Strategic Management Journal. - Wiley Blackwell, ISSN 0143-2095. - Vol. 36.2015, 2, p. 307-317
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| Publisher: |
Wiley Blackwell |
| Extent: | text/html |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://www.econbiz.de/10011205276