Consumer behavior : concepts and applications
David L. Loudon; Albert J. Della Bitta
| Year of publication: |
1993 ; 4. ed
|
|---|---|
| Authors: | Loudon, David L. |
| Other Persons: | Della Bitta, Albert J. (contributor) |
| Publisher: |
New York : McGraw-Hill |
| Subject: | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | USA | Verbraucherverhalten |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXIII, 788 S Ill., graph. Darst |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references (p. 733-782) and index |
| ISBN: | 0-07-038767-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10013469167