Consumer behavior : concepts and applications
David L. Loudon, Albert J. Della Bitta
| Year of publication: |
1979
|
|---|---|
| Authors: | Loudon, David Lamond ; Della Bitta, Albert J. |
| Publisher: |
New York : McGraw-Hill |
| Subject: | Verbraucher | Verbrauchstheorie | Betriebswirtschaftliche Einführungsschrift | Vereinigte Staaten | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | USA | Verbraucherverhalten |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | XI, 545 S graph. Darst |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-07-038753-2 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10000050460