Consumer behavior : concepts and applications
David L. Loudon ; Albert J. Della Bitta
| Year of publication: |
1993 ; 4. ed.
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| Authors: | Loudon, David L. ; DellaBitta, Albert John |
| Publisher: |
New York, NY [u.a.] : McGraw-Hill |
| Subject: | Verbraucherverhalten |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXIII, 788 S. : Ill., graph. Darst |
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| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-07-038767-2 ; 0-07-112511-6 |
| Source: |
Persistent link: https://www.econbiz.de/10004149299