Consumer Behavior Determined by Social Classes

Information on consumer behavior is essential in trade policy decision-making process. The study of consumer behavior has concerned different subjects:psychology, sociology, economy. In a marketing approach knowledge of consumer behavior is not an end in itself, but only a tool, a means by which business decisions are adapted to the consumer expectations.

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Year of publication:	2011
Authors:	Adrian, ªerban Comãnescu ; Silvia, Muhcinã
Published in:	Ovidius University Annals, Economic Sciences Series. - Facultatea de Ştiinţe Economice, ISSN 1582-9383. - Vol. XI.2011, 1, p. 2050-2051
Publisher:	Facultatea de Ştiinţe Economice
Subject:	consumers \| marketers \| social classes

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Extent:	application/pdf
Type of publication:	Article
Classification:	M31 - Marketing
Source:	RePEc - Research Papers in Economics

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