Consumer behavior for dummies
by Laura Lake
| Year of publication: |
2009
|
|---|---|
| Authors: | Lake, Laura M. |
| Publisher: |
Hoboken, NJ : Wiley |
| Subject: | Verbraucherverhalten | Einführung | Consumer behavior |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVIII, 362 S. : Ill. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-470-44983-7 ; 0-470-44983-7 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004937325