Consumer behavior : global shifts and local effects
Rajagopal
| Year of publication: |
2010
|
|---|---|
| Authors: | Rajagopal |
| Publisher: |
New York, NY : Nova Science Publ. |
| Subject: | Konsumentenverhalten | Consumer behaviour | Globalisierung | Globalization | Nationalkultur | National culture | Marketingmanagement | Marketing management | Multinationales Unternehmen | Transnational corporation | Einzelhandel | Retail trade | Verbraucherverhalten |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XIV, 318 S. graph. Darst. 1 CD-ROM |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Elektronischer Datenträger als Beilage ; Accompanied by computer file |
| Language: | English |
| Notes: | Includes bibliographical references and index Globalization and consumer markets -- Exploring consumers -- Marketplace attributes -- Retailing in emerging markets -- Customer centric retailing -- Retailing ambience and consumer behavior -- Buying decision process -- Drivers of consumer behavior -- Global retailing strategies -- Future perspectives in globalization and consumer behavior. 1002 |
| ISBN: | 978-1-60876-276-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003872780