Consumer behavior : in faschion
Michael R. Solomon
| Year of publication: |
2009
|
|---|---|
| Authors: | Solomon, Michael R. |
| Publisher: |
Upper Saddle River, NJ [u.a.] : Pearson Prentice Hall |
| Subject: | Consumer behavior | Market surveys | Problems, exercises, etc. | Verbraucherverhalten | Lehrbuch |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIV, 580 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-13-171474-0 ; 978-0-13-171474-8 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004914005