Consumer behavior in immersive virtual reality retail environments : a systematic literature review using the stimuli-organisms-responses (S-O-r) model
Aysu Erensoy, Anuradha Mathrani, Alexander Schnack, Jonathan Elms, Nilufar Baghaei
| Year of publication: |
2024
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|---|---|
| Authors: | Erensoy, Aysu ; Mathrani, Anuradha ; Schnack, Alexander ; Elms, Jonathan ; Baghaei, Nilufar |
| Published in: |
Journal of consumer behaviour. - Chichester : Wiley, ISSN 1479-1838, ZDB-ID 2094545-0. - Vol. 23.2024, 6, p. 2781-2811
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| Subject: | Konsumentenverhalten | Consumer behaviour | Virtuelle Realität | Virtual reality | Bibliometrie | Bibliometrics | Einzelhandel | Retail trade |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/cb.2374 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015116768