Consumer behavior in the online context
Shannon Cummins; James W. Peltier; John A. Schibrowsky and Alexander Nill
| Year of publication: |
2014
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|---|---|
| Authors: | Cummins, Shannon ; Peltier, James W. ; Schibrowsky, John A. ; Nill, Alexander F. |
| Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7122, ZDB-ID 2551662-0. - Vol. 8.2014, 3, p. 169-202
|
| Subject: | online marketing | Strategic marketing | Social networks | Online advertising | Online consumer behavior | Online metrics | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Internet | Soziales Netzwerk | Social network |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010410385